Few Tips
1. Google is used as a primary search engine by 91% people in the UK! Bear this in mind when optimizing your site.
2. The title tag
The text enclosed by title tag is not visible on the page but it is indexed by google bots.
For each page have a very specific title reflecting its content, as google indexes all pages separately.
3. Use meta tags. Only "keywords" and "description" is checked. No more then 10 keywords and no more the 160 characters in description.
4. For the best results the keywords density within the text should be no greater than 2-10%. If there will be more the crawlers my take it as spam and ignore your page. This site may help you out www.ranks.nl.
5. Have a title on every page encoded as header. This should be between
6. Main keywords should appear in the first paragraph briefly describing the content of you page. Use those keywords as links to you internal or external pages/sites. They also can be bolded to increase ranking of your site.
You can try this free service to search for keywords.
7. Check when google updated information about your page typing in the search box: info: followed by the URL of you site.
8. Flash pages, java scripts and pictures are ignored. Use alt="" tag to add description for you pictures and increase keyword density.
9. Have links to your site. But don't use link farms, this can cause your site to be banned. The best results come if the links are from government or academic or any other high-ranking pages i.e. Wikipedia. It may be difficult to do it but all depends on what your site is about.
10. Be consistent. If you link make sure that the landing page refer to the keyword you used.
11. Finally, make sure that your hosting provider is in the country where you operate. This is crucial if you run a business and want your site to be listed. Imagine, you are decorator working in Leeds, UK and have website on the server in the USA. Anyone searching for a decorator in Leeds will never see your site even if it will be 100% optimized! Eventually, if such town exists there than you know now what will happen. :-)
Of course, this is not a complete list but I think that it contains the most important tips. However, this does not guaranty that your site will be listed on the first search page because there are many other factors (rich businesses, well known brands, keywords used by different people, use of AdWords with Pay-Per-Click to list few) to be taken into consideration but give it a go and find out.
If you have any questions and I will be able to help, I will do.
<title></title> of you home page is most important for google search engine, so put there keywords which are highly related to your website; i.e. if you manufacture postcards than put 'postcards' there or something similar. Google crawlers will read only first 17 characters, so use them wisely.The text enclosed by title tag is not visible on the page but it is indexed by google bots.
For each page have a very specific title reflecting its content, as google indexes all pages separately.
3. Use meta tags. Only "keywords" and "description" is checked. No more then 10 keywords and no more the 160 characters in description.
4. For the best results the keywords density within the text should be no greater than 2-10%. If there will be more the crawlers my take it as spam and ignore your page. This site may help you out www.ranks.nl.
5. Have a title on every page encoded as header. This should be between
<h1></h1> tags and again, it should reflect the page content.6. Main keywords should appear in the first paragraph briefly describing the content of you page. Use those keywords as links to you internal or external pages/sites. They also can be bolded to increase ranking of your site.
You can try this free service to search for keywords.
7. Check when google updated information about your page typing in the search box: info: followed by the URL of you site.
8. Flash pages, java scripts and pictures are ignored. Use alt="" tag to add description for you pictures and increase keyword density.
9. Have links to your site. But don't use link farms, this can cause your site to be banned. The best results come if the links are from government or academic or any other high-ranking pages i.e. Wikipedia. It may be difficult to do it but all depends on what your site is about.
10. Be consistent. If you link make sure that the landing page refer to the keyword you used.
11. Finally, make sure that your hosting provider is in the country where you operate. This is crucial if you run a business and want your site to be listed. Imagine, you are decorator working in Leeds, UK and have website on the server in the USA. Anyone searching for a decorator in Leeds will never see your site even if it will be 100% optimized! Eventually, if such town exists there than you know now what will happen. :-)
Of course, this is not a complete list but I think that it contains the most important tips. However, this does not guaranty that your site will be listed on the first search page because there are many other factors (rich businesses, well known brands, keywords used by different people, use of AdWords with Pay-Per-Click to list few) to be taken into consideration but give it a go and find out.
If you have any questions and I will be able to help, I will do.
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